By devotional service, by understanding well the Supreme Personality of Godhead, one can go to His abode and never come back again to this material condition. How is it possible? The answer is, simply by chanting His name constantly. This is accepted by the exemplary disciple, Arjuna, who has perfectly learned the conclusion of spiritual science from the yogesvara, the master of mystic knowledge, Krsna. Recognizing Krsna to be the Supreme Brahman, Arjuna addresses Him, sthane hrsikesa...: "The world becomes joyful hearing Your name, and thus do all become attached to You." (Bg. 11.36) The process of chanting is herein authorized as the direct means of contacting the Supreme Absolute Truth, the Personality of Godhead. Simply by chanting the holy name Krsna, the soul is attracted by the Supreme Person, Krsna, to go home, back to Godhead.
Letter to J. F. Staal, Professor of Philosophy and of South Asian Languages, University of California, Berkeley, California, 30 January, 1970