When one becomes Krishna conscious actually, he does not even hate material things because he becomes expert how to utilize everything for Krishna. Krishna Consciousness is so nice. We do not hate anything material because we have learned from our disciplic succession how to utilize material things for Krishna's service. Actually, bhakti means realization of the Supreme, and this means increasing attachment for Him and reforming of detachment or hating of material name and fame.
Letter to Sri Govinda, 25 December, 1972