That is the Lord’s mission, and those who are sincere servants of the Lord they continue His mission by discussing His activities and pastimes in this world in the association of others, who are eager to hear such transcendental narrations. The more one goes on hearing the more that desire is awakened within the heart to tell others, and then the Lord's mission continues. So that is the Lord’s mission, and that’s how it’s applied in a very general way to the process of hearing and chanting.
August 19, 2012, Boston