What could possibly be a more important engagement in Sri Dhama Mayapura than to immerse ourselves in nama sankirtan—the means by which we increase our hankering for tasting the unlimited nectar of the pure holy name? I therefore pray that all of you will taste this nectar during this year’s festival in Mayapura and that you will carry this nectar back to your respective preaching fields to share it with others. That is what our Krsna consciousness movement is all about.
March 4, 2003 Letter to disciples.